Good Information Inc. launched on Tuesday and is being led by former Democratic strategist Tara McGowan who previously ran a progressive non-profit called ACRONYM, which was backed by LinkedIn founder Hoffman. Others contributing to the multi-million seed effort include investors Ken and Jen Duda, and Incite Ventures.

In a press release on Oct. 26, Good Information Inc said its aim is to "restore social trust" and "strengthen democracy" by "investing in solutions that counter disinformation and increase the flow of good information online."