IPFS News Link • Agriculture
The food wars
• arcleinArla is secretive about how much it sells or what specific products it's used for, saying only that its isolates are used by some of the biggest food companies in the world. But the Danish multinational gives strong hints about one application: 'Tea, which has been the drink of choice for millions of people around the world for centuries, has a powerful association with wellness. Meanwhile, protein's benefits in areas such as weight loss and muscle growth are increasingly sought after by consumers,' says a product manager at Arla. 'Marrying these two trends to create the unique concept of high-protein iced tea makes complete sense.'