Ford has a new target of 40% EV by 2030.

Ford has new EBITDA target of 8% margin by 2023 which is up from 4% in 2019. Tesla already has EBITDA of over 20%.

Ford is investing in pouch batteries, solid state batteries and Lithium Iron Phosphate batteries. Ford wants to reduce their battery costs by 40% by mid-decade.

The current battery costs for Ford and GM is about $137/kWh in 2020. By 2023, average prices will be close to $100/kWh, according to the latest forecast from research company BloombergNEF (BNEF). GM is targeting $100/kWh by 2025. Tesla's batteries cost $83/kWh in 2021 according to analysis by Sandy Munro.

The Telsa Model Y gets 326 miles of range from a 75 kWh battery for a 4,416 pound car. The Ford Mustang Mach E gets 300 miles of range from a $99 kWh battery for a 4,727 pound car. Tesla is getting 34% more efficiency and range from its vehicles for the same battery pack.

The three biggest three battery makers (CATL, LG, Panasonic) are Tesla suppliers. Tesla is adding another China Battery supplier, EVE Energy. Tesla used about 12-13 GWh of batteries in Q1 2021. They took over one-third of the batteries from CATL, LG and Panasonic.

Almost all Panasonic batteries go to Tesla. In 2022, Tesla is supposed to double battery supply from suppliers to about 90-130 GWh. Tesla is targeting 100 GWh of their own 4680 batteries in 2022.