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Crypto Trading Platform eToro Set To Go Public Via SPAC At $10 Billion Valuation

• Zero Hedge - Tyler Durden

Trading platform eToro, best known for its incessant stream of annoying YouTube ads, is also looking at going public via - what else? - a SPAC. The company is planning to go public by merging with a "blank-check firm led by serial dealmaker Betsy Cohen," according to Bloomberg.

It'll sport a $10.4 billion valuation if the deal is consummated. Over the course of the last year, the firm became a FINRA member and is also expected to start providing stock-trading services in the U.S. in the second half of 2021 - putting it at odds with competitor Coinbase and squaring it up against brokerage names like Robinhood. 

eToro currently has 20 million registered users and was founded in 2007. It moved into the U.S. in 2008 and, like competitors, offers zero-commission trading. 


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