One SEC filing says that, as of Monday, March 15, 2021, "the titles of Elon Musk and Zach Kirkhorn have changed to Technoking of Tesla and Master of Coin, respectively." The filing, signed by Kirkhorn, says "Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer."

And while it's great to see a company having fun, as some undoubtedly will say to defend this nonsense, it can really only be described as bizarre behavior for a $700 billion market cap company. All the while, the "fun" comes against a growing backdrop of criticism about Tesla's Full Self Driving feature - which it has been collecting thousands of dollars per car for, for years.

Effective last week, it was starting to leak out to the press that Tesla is far behind autonomous players like Waymo, despite the narrative the company has been pushing about FSD for years.