"Large retailers that sell toys, clothes, and other children's items in California would have to devote floor space to merchandise marketed to both boys and girls under a new bill," Politico reported earlier this week. "Stores would be able to sell the same products they do now as long as they maintain some areas where shoppers can find all toys or clothes, regardless of gender-based marketing, under CA AB2826 (19R) from Assemblyman Evan Low (D-Campbell). It would apply to department stores with 500 or more employees beginning in 2023."
Lowe told Politico that the idea for the bill, which he also introduced last year to little effect, came from one of his staffers, who claims her daughter wanted an item in the "boys" section but felt slighted because she the toy was designated for a male child.
"This is an issue of children being able to express themselves without bias," Lowe told the outlet.
"Keeping similar items that are traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate," the text of the bill notes.
Last year, after Lowe pulled the first version of the bill, he said he was determined to push forward with the issue a second time because "the policy behind this bill is not only important in regards to addressing perceived societal norms but also ensuring that prejudice and judgment does not play a prominent role in our children's lives."