As a business — Facebook was selling something it had no intention of delivering. Those who invested their creative work, time and advertising money were falsely and deceptively led to expect that Facebook was a neutral platform that had policies that were not politically or racially biased.

Instead they took intellectual property, time and data based on false premises.

Imagine a covert political lobby group set itself up as a Telco and Cable entertainment complex, then after everyone paid for the wires and poles and the miniseries,  they announced they would cancel anyone who didn't believe in their religion, or wouldn't kneel before it. People had spent years building a sales network or a community that could suddenly be rendered worthless, or held to ransom:

Steven Crowder Announces Lawsuit Against Facebook

Epoch Times

Conservative host Steven Crowder said on Feb. 1 that he's suing Facebook over "unfair competition, fraud, false advertising, and antitrust."

"Our broader point is that we are pro-business but anti-fraud. Facebook lured consumers and creators to spend money and provide data and views under the promise of not engaging in political, racial or religious bias in enforcing their policies, but they have done so both expressly and secretively, and hence, the suit."

In the YouTube clip, Crowder said his Nov. 3 election livestream was cut off in the midst of his coverage. Crowder said he was never provided a reason for why the stream was taken down.