GMC is emphasizing both points by teaming with Chip Ganassi Racing on an Extreme E bid. A Hummer-inspired race car will tackle remote off-road race courses as it travels the world testing its mettle everywhere from the broiled sand of the Middle East to the icy permafrost of the Arctic.

GMC announced a multiyear sponsorship deal with Chip Ganassi Racing on Tuesday, outlining plans to bring a 550-hp Hummer-inspired electric racer to Extreme E, which kicks off in April. While the identities of other Extreme E participants, like Hispano Suiza, have been muted in building around the stock Extreme E car, the first look at the CGR car shows plenty of Hummer DNA shining through. The grille is styled and badged after the production truck, and the bodywork and graphics will also borrow from the soon-to-be production supertruck.