Mark Ryan, a marketing manager for the Shepherd Color Company, a pigment manufacturing business that obtained a license to sell YInMn in 2016, tells Artnet News that "[t]he art world likes it because of the color." Industrial companies, meanwhile, like "it because of what it can do in terms of environmental regulations for building products." (The pigment reflects most infrared radiation, keeping it, and by extension the building exteriors it adorns, cool.)