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IPFS News Link • Business/ Commerce

Prime Day vs. Black Friday: What time should you buy?

• by Ben Fox Rubin

If you're wondering whether to buy your holiday gear during Amazon's Prime Day next week or wait until Black Friday, I have a simple answer for you: Buy early.

Prime Day, which is usually held in July, has become a major part of the retail calendar, with dozens of major stores joining in the sale to snag customers. Because of the coronavirus pandemic, Amazon delayed the event to Oct. 13-14 this year, making Prime Day more of an unofficial start to the holiday shopping season than its typical role as a kind of Christmas in July.

That's going to put more pressure on retailers who traditionally save their premiere holiday sales for Black Friday and Cyber Monday. Customers are expected to look for deals earlier this season and merchants will respond in kind. Walmart and Target, for instance, already announced sales to coincide with this year's Prime Day.

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