Cutting back on giving is often the very first step that people take when it comes time to reduce expenditures, and that is extremely unfortunate.  But of course you can't get blood out of a rock, and there are tens of millions of Americans that have lost jobs in 2020 and so they don't have any extra money to give at this point.  Approximately 59 million Americans have filed new claims for unemployment over the past 24 weeks, and we are seeing absolutely massive lines at food banks all around the nation.  In such an environment, it was inevitable that there would be a collapse in charitable giving, and it is being reported that major U.S. charities have already "lost billions in revenue"…

Charity organizations have lost billions in revenue during the pandemic, making the sector one of many to seek support from Congress at a time when negotiations over another COVID-19 relief package show little sign of a breakthrough.

Traditional methods of fundraising for charities — concerts,