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IPFS News Link • Boycotts

Bokhari: Activism Not Journalism – CNN Pressures Brands to Join Facebook Ad Boycott


The anti-Trump broadcaster published an article on its website earlier today titled "These are the big brands that haven't pulled ads from Facebook yet."

CNN also reveals in its article that it reached out to all of the brands for comment, a commonly used tactic in the media aimed at pressuring companies to take action with the veiled threat of negative coverage.

The article admits that the boycott will likely not make much of a difference to Facebook's bottom line, and also admits that most brands did not return CNN's request for comment:

The data suggest the ongoing boycott may have a limited impact on Facebook's bottom line, at least as it stands right now. Even if all 100 of Facebook's biggest advertisers joined in, they would account for just 6% of the company's annual ad revenue.