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IPFS News Link • Pandemic

Ad sales plunge in May as lack of NBA hurts Disney, WarnerMedia

•, By Alexandra Steigrad

Last month, US advertising revenue plummeted 31 percent with the postponement of big-ticket sporting events dragging down big media companies like Disney, owner of ESPN, according to a new report from StandardMedia Tracker, which tracks media spend.

According to the data, media giants Disney and WarnerMedia logged some of the steepest ad declines last month due to a delay in the NBA playoffs, which typically take place in May and is broadcast by Disney's ABC and ESPN and WarnerMedia's TNT.  The lack of the playoffs caused WarnerMedia ad revenue to fall by 45.5 percent during the month while Disney saw its ad sales dip by 39.6 percent, the data said.