Scott Galloway, professor of marketing at the New York University Leonard N. Stern School of Business told Hari Sreenivasan on PBS' "Amanpour and Co." that many colleges are likely to suffer to the point of eventual extinction as a result of the coronavirus.

He sets up a selection of tier-two universities as those most likely not to walk away from the shutdown unscathed. During the pandemic, wealthy companies have not struggled to survive. Similarly, he says, "there is no luxury brand like higher education," and the top names will emerge from coronavirus without difficulty. 

"Regardless of enrollments in the fall, with endowments of $4 billion or more, Brown and NYU will be fine," Galloway wrote in a blog post.

"However, there are hundreds, if not thousands, of universities with a sodium pentathol cocktail of big tuition and small endowments that will begin their death march this fall."