If the Federalist fails to remedy what Google considers to be violations in its comments section, both websites will now be unable to generate advertising revenue using Google Ads, by far the most important service for any website trying to generate digital advertising revenue. In a comment to Breitbart News, the Federalist confirmed it has not been blacklisted and is working with Google to resolve any issues. In a seperate comment, ZeroHedge also stated it is working with the tech giant.

Google took action after it was contacted by agenda-driven journalists at NBC, who presented the company with research from a leftist nonprofit, the Center for Countering Digital Hate, that smears a number of conservative websites including Breitbart News, and calls on digital advertisers to financially blacklist them.

The nonprofit falsely claims that Breitbart News promoted the Obama "birther" theory, citing as "evidence" a Breitbart story that explicitly rejects the theory. As purported evidence of Breitbart's "hate," the nonprofit also links to a recent piece recommending Americans buy guns and ammunition to protect themselves amid violent riots.