One Wall Streeter who has believes he has figured it out is Evercore ISI's Rich Ross who, in a note to clients today, has the following advice:

Retail Investors: Take advantage of their relative inexperience which creates opportunities for professional investors. Retail participation was also high in '99 when the NASDAQ rose 99%.

Indeed, and most traders today recall what happened in 2000 when the furious Nasdaq crash turned off an entire generation of retail traders from the market, only to hook them back before the housing bubble burst.

That said some are already taking his advice, with Hertz via Jefferies seeking to capitalize on the relentless BTFD mentality of the retail daytrading hordes by launching the first ever Initial Bankruptcy Offering geared almost exclusively at the ravenous appetite of the Robinhooders who have once again made Hertz the day's most popular stock on the trading platform.