"This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas." (1928)

"The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest." (1947)

"It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man." (date unknown)

"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And 'propaganda' got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words 'counsel on public relations'." (date unknown)

"When Napoleon said, 'Circumstance? I make circumstance‚' he expressed very nearly the spirit of the public relations counsel's work." (1923)

"Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity." (1923)