Trump has long included small business and entrepreneurship as part of her West Wing portfolio, along with workforce development and women's economic empowerment, but this renewed effort comes at a time when millions of Americans who own and work at small businesses are facing dire financial situations due to a near-shutdown of the economy.

The Trump administration began its rollout last week of a massive $349 billion loan program, the Paycheck Protection Program, through the Small Business Administration. Despite a rocky rollout, the White House this week requested an extensive $251 billion in additional funds it is working quickly with Congress to pass by the end of the week.

President Donald Trump's daughter and top adviser has been involved with the program, and on Tuesday, participated in a teleconference call with banking executives alongside her father in the Roosevelt Room.

"During recent weeks, Ivanka has been meeting on the phone with members of Congress and CEOs of the country's major financial institutions in the run up to and the launch of the PPP. Her calls to financial institutions were to encourage them to step up and support small businesses," a White House official said.