Kia is working on a new high-performance halo all-electric car, which would allow it to modify the perception of the South Korean brand. Currently, the company is offering two BEVs: Kia Soul EV and Kia Niro EV. According to Autocar:

"Pablo Martínez Masip, Kia's product planning chief, describes it as being "as significant in showing our EV capability for the future as the Stinger was for showing how far Kia had progressed when it was launched"."

A design base for the new EV could be the Kia Imagine concept, a four-door C-segment model, which is somewhere between an SUV/CUV and a sedan type. Also, the new EV will blur the boundaries between segments.