The big picture: Romance seekers see a heightened value in knowing their potential suitors' political affiliations. Major dating platforms including OkCupid, Hinge and Bumble have introduced filters to sift out matches with "incompatible" politics.
Why it matters: OkCupid chief marketing officer Melissa Hobley says the filters help daters efficiently find partners with similar values.
"If you care deeply about reproductive rights, for example, then you should not be matched with people that believe the opposite," Hobley said. "And call that a bubble, but I actually call that respecting and creating technology that supports that view."
"It's so great that we have gone from messaging based on a photo to, 'Wow, you're into Warren, I'm into Bernie — let's debate that over a margarita,'" she added.
Details: OkCupid saw a 187% increase in political mentions on profiles between 2017 and 2018. The company says the trend continued in 2019.