Thanks to the rise of Instagram, the need for food, beverages — basically everything we consume — to look pretty has never been so prevalent. From color-blocking furniture to perfectly-sliced avocados to "unicorn" foods, social media has raised the bar for not only what we consume, but how appealing what we consume is to the human eye. Certainly this is why, when activated charcoal in food became a thing, it was described as backlash to all the bright color-splashing Instagram feeds. From scoops of black ice cream to charcoal pizza crust, one Eater writer called the charcoalization of food a "goth response to the ubiquity of unicorn lattes and rainbow bagels."