First, it was HBO and Amazon Prime that challenged Netflix. Not to be outdone, Disney threw its hat in the ring with its new streaming service, which also features original content. But we may just be getting started. Apple is preparing to unleash its own streaming service. Meanwhile, AT&T's WarnerMedia has its own super package in beta: HBO Max, which reportedly will feature a Friends reunion.

Media companies are spending an insane amount of money on a flood of new content, from shows like Disney's The Mandalorian and HBO's Watchmen to documentaries like Netflix's ReMastered: The Two Killings of Sam Cooke and Apple's forthcoming look at pop star Billie Eilish, who is reportedly being paid $25 million for the project. (Nice work, Billie.)