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IPFS News Link • Entertainment: Television (TV)

Fox Sports has already SOLD OUT of Super Bowl LIV ads with 30-second promos going...

• https://www.dailymail.co, By ALEX RASKIN

Super Bowl LIV is still over two months away, but Fox Sports has already sold out its advertising inventory for the February 2 game in Miami, generating an estimated $400 million with 77 national spots.

The price for a 30-second Super Bowl advertisement was a record $5.6 million, although some discounts were given for buying in bulk. All but one ad sold for over $5 million, according to Winter.

'I pinch myself because I've never seen anything like this,' Seth Winter, executive vice president for sports sales at Fox Sports, told the Sports Business Journal.

The announcement marks the earliest the game's advertising inventory has been completely sold out in years, according to SBJ.  

After buying ad time from Fox Sports in Game 7 of the World Series, President Donald Trump's re-election campaign has now agreed to purchase a Super Bowl ad, according to SBJ, but the length and price of the spot remains unknown. 

Winter did not make any additional comment about Trump's advertising plans or those of his Democratic rivals. 


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