Winnie Kenney, who moved to San Francisco from Nashville earlier this year, works at Google's campus in downtown San Francisco. That's nice for two reasons: she doesn't have to commute 90 minutes each way to Mountain View on a Taylor-Swift-tour-size bus, and the Embarcadero is just across the street, offering sublime views and a two-acre park.

After lunch, Googlers like Winnie escape from the glass-enclosed conference rooms and are reminded of why they live here. They hit the salty 70-degree air clad in what's known as Pata-Gucci: puffy base layers, stretchy cargoes, and shoes made from recycled plastic bottles, toting pinging phones, rainbow-striped Google badges, and low-key optimism. Winnie has the badge and a super-positive outlook, but not a phone, because she doesn't have thumbs. She's a dog, in fact. More precisely, she's a Doogler.