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IPFS News Link • Hollywood-Entertainment Industry

Deepfakes Pose Increasing Legal and Ethical Issues for Hollywood

•, by Eriq Gardner

In the most recent season of Netflix's Black Mirror, series creator Charlie Brooker imagines a disturbing scenario: In an episode titled "Rachel, Jack and Ashley Too," a pop singer, Ashley Ortiz (played by Miley Cyrus), demands out of her contract. Her manager reacts to Ashley's moody ways by lacing her food with medication that induces a coma. Then, Ashley's team introduces to the world an improved version of the singer — a holographic replacement that will perform both her old hits as well as new music on tour. In the episode, the plot is foiled, of course, but in the real world as technology continues to advance, the premise behind this not-so-outlandish story is worthy of public policy consideration.