It's nothing new. In fact, for most parents, their childhood days were filled with it. Unstructured, self-led play was the cultural norm.

Not any more. Modern children are seeing their free play time dwindle. It is being steadily squeezed out by organized sports, dance, and extra-curricular academic lessons. The so-called "child enrichment" culture is taking hold. 

As parents, we only want the best for our children. Yet we could be overlooking one of the most important parts of growing up: play.

Did you know that science has shown that unstructured free play is vital for our children's all-round development and well-being?

Play builds on personality, stimulates cognitive development, and encourages social and emotional skills. Here are just a few examples of the important benefits of free play.