IPFS News Link • Millenial Generation
Corporations Suddenly Realize That Once-Coveted Millennials Are A "Screwed Generation"
• arcleinRight now, millennials represent the largest single consumer group in the United States: they number 83.1 million and they represent a full quarter of the US population. When it comes to corporations targeting consumers, millennials are at the top of the list for those obvious reasons, according to a new article by Adweek. But now, generational expert Alexis Abramson, who has 25 years experience in the field, is claiming that corporations aren't getting the ROI that they anticipated from millennials.