Two artists and an advertising company created a deepfake of Facebook founder Mark Zuckerberg saying things he never said, and uploaded it to Instagram.

The video, created by artists Bill Posters and Daniel Howe in partnership with advertising company Canny, shows Mark Zuckerberg sitting at a desk, seemingly giving a sinister speech about Facebook's power. The video is framed with broadcast chyrons that say "We're increasing transparency on ads," to make it look like it's part of a news segment.

(On Tuesday evening, CBS requested that Facebook take down the video, as it displays "an unauthorized use of the CBSN trademark," a spokesperson said.)