It's a more colorful Echo Dot with kid controls.

Amazon updated its Echo Dot speaker back in 2018, so it's no surprise that the tech company decided to revamp its original Echo Dot Kids Edition with a next-gen device as well. 

At a glance, Amazon clearly drew inspiration from the third-generation Echo Dot, which has a more rounded shape, complete with mesh fabric and a few color options. The new Echo Dot Kids Edition costs $70 (Amazon says it will be on sale for $50 for "a limited time") and comes in rainbow (pictured above) and "frost blue" color finishes. 

Amazon says the new Echo Dot Kids Edition is "70% louder" than the first-gen version and includes a year of FreeTime Unlimited. FreeTime Unlimited is a subscription service that offers Alexa features just for kids -- and provides controls for parents, as well as a variety of non-Echo features on Fire tablets and other devices for children.

Examples of Alexa skills only available via FreeTime Unlimited include Disney Dance Floor by Disney Publishing, Baby Shark Adventures by Pinkfong and Ghostbusters by Sony.

New FreeTime Unlimited Alexa features include news reports via National Geographic and News-o-Matic with the command, "Alexa, what's my news?" 

Alexa Skill Blueprints is also new. With Blueprints, parents and kids can "build an interactive adventure story" from an existing template and more.

The FreeTime Unlimited parental controls service will cost Amazon Prime customers $3 per month. Without Prime, the service costs $5 per month.