They're really going into the data-mining and mobility control business; the insurance business is merely the storefront.
The plan, according to Elon, is to offer "compelling" premiums . . . by compelling policyholders to let him (and the sickly-named Liberty) monitor their driving via real-time telemetry – just like the Apollo program.
And surrender it, too – by turning that over to his infamous auto-pilot system.
Which for the record hasn't exactly got a great record.
Several auto-piloted Teslas have already piloted themselves into fixed barriers and other vehicles as effectively as any reckless human driver.
There have been losses – including of human lives.
At least two lawsuits are currently in process – including one filed by the family of Walter Huang of California, who was killed when his Tesla wandered out its travel lane and then accelerated into a lane divider – without Huang having touched the accelerator pedal or the steering wheel.
Will Elon surcharge himself for this risk?