Few people work harder than Donald Trump when it comes to self promotion, but now Connecticut radio station WDRC is doing it for him, rebranding itself as "Trump Radio."

The station's brass is touting the new "ultra conservative talk" format — which is expected to be temporary — as the "brave new voice of freedom." The station's lineup includes Lee Elci, Brad Davis, Mike Gallagher, commentary from Bill O'Reilly and Ben Shapiro.

It's all part of an effort by the station, which is running promos calling for the firing of Gov. Ned Lamont, to galvanize conservatives in the state. How that plays in deep blue Connecticut remains to be seen.

"My [station] owner is a crazy person, but in a good way. He likes to make a big splash and he likes to ramp up the listeners," Elci said Wednesday. "It seems like the listeners have embraced it, even if it is for the short term. A lot of people like it. A lot of people think it's funny."