Blue Origin—the private spaceflight company owned by billionaire Jeff Bezos—announced today that it intends to send its new Blue Moon lander to the lunar south pole. During an invitation-only event in Washington, D.C., Bezos revealed that the company is targeting Shackleton crater, a 13-mile-wide splotch parked at the moon's south pole that is rich in water ice and surrounded by patches of near-perpetual sunlight.

Rumors of Blue Origin's lunar designs took off on April 26, when the company issued a cryptic tweet giving today's date, paired with an image of explorer Ernest Shackleton's ship the Endurance, part of his troubled 1914 journey across Antarctica.