Touting Facebook's new social network redesign, Mark Zuckerberg talked up digital 'living rooms' where people can have more revealing, intimate conversations.

MarketWatch writer Quentin Fottrell is more than a bit suspicious, and so am I. Please consider Facebook wants you to have more meaningful conversations, but that means giving up more valuable data.

Standing in front of a giant screen with the words, "The future is private," Zuckerberg said. However, privacy advocates and communications experts are skeptical about the site's redesign. While they agree that it's in Facebook's best interests to improve privacy, they also say that users won't be distracted by Facebook's logo and see the platform as more integrated into their desktop, while online groups will encourage them to reveal even more personal beliefs and details from their lives.

"There's something more at work here," says Adam Levin, founder of Scottsdale, Ariz.-based CyberScout, a global data and identity protection company. "By creating groups we will be doing Facebook's work for it. The more people who come together to talk about their interests — whether they're political, financial or religious — the more data Facebook can collect. There's nothing more delicious for Facebook than having people come into groups and talk."