Following their much maligned 'toxic masculinity' ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline.

Get woke, go broke.

The ad, entitled 'We Believe', was released in January. It asked men to "shave their toxic masculinity," while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The commercial was so despised, it went on to become one of the most hated ads in Internet history.