LinkedIn is launching its own live streaming video service. Called LinkedIn Live, the service will be aimed at delivering the kind of content that aligns with LinkedIn's userbase. Which means a focus on business, technology, and people who want to network.
LinkedIn Live Will Let You Broadcast to the World
According to TechCrunch, LinkedIn Live will offer both individuals and organizations the chance to broadcast live to the world. LinkedIn is eyeing up tech conferences, product announcements, and earnings calls as the kind of content suitable for LinkedIn Live.
LinkedIn isn't doing this alone. Microsoft, which acquired LinkedIn in 2016, is providing the encoding through Azure Media Services. LinkedIn has also partnered with established broadcasting services including Wirecast, Switcher Studio, Socialive, and Brandlive.