Netflix is loving the fact that millions of people have watched Bird Box. However, the streaming service isn't quite so enamored with the Bird Box Challenge. And YouTube isn't keen either, as it's actively removing some Bird Box Challenge videos.

What Is the Bird Box Challenge?

The Bird Box Challenge is based on Bird Box, a Netflix movie starring Sandra Bullock. The film follows Bullock's character as she leads two children through a forest. The twist being they're all blindfolded to avoid supernatural entities who scare people to death.

The Bird Box Challenge takes that core idea and runs with it. The challenge being to blindfold yourself and venture outdoors. Some YouTubers have allegedly done this for 24 hours, while others have taken it a step further by involving their children as well.

Netflix Discourages the Bird Box Challenge

Suffice to say Netflix isn't particularly keen on the Bird Box Challenge. As much as these memes help publicize the film, if someone were to get injured while wandering around blindfolded this wouldn't do Netflix much good in the PR department. Hence this tweet.