The internal documents, made public as part of a cache of documents released by UK lawmakers, show just how close an eye the social network was keeping on competitors like WhatsApp and Snapchat, both of which became acquisition targets.
Facebook tried to acquire Snapchat that year for $3 billion — an offer Snap CEO Evan Spiegel rejected. (Facebook then spent years attempting, unsuccessfully, to copy Snapchat before finally kneecapping the app by cloning Stories.)
Facebook's presentation relied on data from Onavo, the virtual private network (VPN) service which Facebook also acquired several months later. Facebook's use of Onavo, which has been likened to "corporate spyware," has itself been controversial.
The company was forced to remove Onavo from Apple's App Store earlier this year after Apple changed its developer guidelines to prohibit apps from collecting data about which other services are installed on its users' phones. Though Apple never said the new rules were aimed at Facebook, the policy change came after repeated criticism of the social network by Apple CEO Tim Cook. -Mashable