"At first, [I felt] a little awkward," admitted Goldstein, 41, who has two kids and co-owns the celeb-favorite clothing boutique Blue & Cream in the Hamptons and East Village with his wife, Samantha Greenes. "But then, it was so, so good."

Having a nanny who can teach your kid a second language doesn't cut it anymore in New York City's elite circles. Now there's a fleet of super nannies who will design custom dresses for the tots, give moms daily blowouts and, yes, even massage the boss.

Just ask Limor Weinstein, who owns a nanny-consulting business, LW Wellness, in Manhattan.

One Upper West Side family, whose kids are 4 and 7, asked her to procure a yoga-certified nanny: "They wanted to make sure everybody in the household was balanced and mindful."