These beliefs were reinforced in 2011, when former Ferrari President and Chairman Luca di Montezemolo was asked whether or not Ferrari would be creeping into EV scene in the near future. His response was interesting to say the least:

"You will never see a Ferrari electric because I don't believe in electric cars, because I don't think they represent an important step forward for pollution or CO2 or the environment."

Clearly, the attitude of Montezemolo towards electric cars was hostile. Combine that with the classical, purist nature of Ferrari fans, most believed that Ferrari wouldn't be making electric models any time soon, or at all for that matter. However, Montezemolo wasn't against all electrical applications, since he was an advocate for the at-the-time up and coming LaFerrari, one of Ferrari's most advanced cars, and also a hybrid.