IPFS News Link • Business/ Commerce
Midterms likely to be most expensive ever as TV ads pass billion-dollar mark
• http://thehill.com/homenews By Reid WilsonIn the fight for control of the U.S. Senate, where Republicans hold a narrow two-seat majority, the two sides have already spent a combined $170 million on television spots, according to an observer keeping close tabs on the advertising market.
The parties have another $230 million in airtime booked in key Senate races.
Democrats hoping to win back control of the House have aired or booked more than $135 million in television airtime, while Republicans playing defense have spent or reserved $146 million, numbers that will almost certainly increase as prominent outside groups raise and spend more money.