Facebook reps were asked why they haven't outright banned Infowars during a Television Critics Association presser Wednesday.

While attempting to unveil their latest video feature Facebook Watch, several company reps struggled to address questions from reporters asking what steps they were taking to censor Infowars on the failing social media platform.

The company's vice president of video, Fidji Simo, described Infowars as "atrocious" and admitted the company's trying to strike a balance between free speech and censorship.

In an exchange between Simo and reporters, he described a pop-up will warn users, "You might not want to do that," if they attempt to share Infowars content that's been flagged by "fact checkers."

Simo also claimed false statements by "authentic persons" are allowed so long as community guidelines are followed.

Check out the exchange transcribed by Entertainment Weekly:

"To be totally transparent, I find Infowars to be absolutely atrocious," Simo replied. "But we have the job of balancing freedom of expression and safety. So the way we navigate that is, there's a pretty big difference between what is allowed on Facebook and what gets distribution. What we're trying to do is make it so that if you're saying something that's untrue on Facebook — which you're allowed to say as long as you're an authentic person and you adhere to community standards — but we're trying to make it so it doesn't get that much distribution… We don't always get it right, it's very complicated, but that's our principle."

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