"Part coat, part science experiment," the Graphene Jacket features a coating of everyone's favourite nanomaterial. It's unclear exactly what benefit there is to having this ultra-light, ultra-strong, ultra-conductive coating on a jacket. Indeed Vollebak doesn't even pretend to know why you'd want it beyond pure curiosity and conversation starter value.

"To buy and wear a Graphene Jacket is to write yourself into the next stage of graphene's experimental history," reads the website. Allrighty then. If you're written into any annals for wearing a jacket, it'll be in the smallest of fonts. But you will have a pretty sweet looking jacket, so who's the real winner here?

The waiting list is open now and the price is as yet undisclosed.