The TV paid subscription model is on a death march. Another 5 million subscribers projected to cancel over rates.

Subscription cancellations will cost the pay-TV industry billions in lost subscription revenue, as cancellations mount.

The consulting firm cg42 projects Over 5 Million U.S. Consumers Will Cut the Cord in 2018.

Cg42 estimates a total of 5.4 million U.S. consumers will cut the cord in 2018, resulting in a $5.5 billion loss in revenue. This compares to 4.8 million in 2017 and 3.8 million in 2016.

"As the process of finding alternative paths to content gets easier and easier, people are acting on the frustrations they have with traditional providers and leaving," the study's lead author and cg42 managing partner Stephen Beck told MarketWatch.