Lionsgate studio and Robinhood app have teamed up to give away $50,000 in a crypto scavenger hunt at the San Diego Comic-Con this week. This is to promote the studio's upcoming Robin Hood movie. Attendees will search for coins, redeemable for $50, $500, $1,000, and $5,000, which can then be invested in cryptocurrencies during the convention.

For its upcoming movie Robin Hood, Lionsgate studio has announced a partnership with Robinhood investment app for a crypto scavenger hunt entitled Crypto Power To The People. It will take place at the San Diego Comic-Con between July 19 and 22.

Comic-Con is an annual event for fans of fantasy, anime, comics, and other arts. There are over 30 Comic-Con conventions throughout the U.S. but the biggest one is in San Diego. In 2016, over 135,000 people attended the event according to Fortune.

For the crypto scavenger hunt, Collider publication describes:

Attendees will search for coins redeemable for $50, $500, $1,000, or $5,000, which they can use to invest in cryptocurrencies like bitcoin or ethereum over a three day period, July 19-21.

Robin Hood and Robinhood

Lionsgate Executive Vice President of Worldwide Digital Marketing Danielle Depalma and Senior Vice President of Global Partnerships and Promotions Paula Kupfer said in a joint statement, as quoted by the news outlet:

We're thrilled to partner with Robinhood to utilize state-of-the-art technology as a unique way to engage Robin Hood fans. In the spirit of the legendary hero, this collaboration gives back to the community through initiatives that parallel the high-octane adventures in our Robin Hood movie.