(Bloomberg) -- Once again, Walt Disney Co. is at odds with "Star Wars" fans.

After a poor performance by "Solo: A Star Wars Story" -- a movie poised to become the first money-losing film in the series -- Disney faces criticism over how it's managing one of Hollywood's most lucrative franchises. The company is dealing with reports that its next stand-alone "Star Wars" movie may be delayed and an effort by one faction of fans to remake "The Last Jedi," which came out in December.

For Disney, outcry from the series' fervent fan base is nothing new. But the company was less vulnerable to attacks when it had an impeccable track record. After a weak showing by "Solo" and disappointing sales of "Star Wars" toys last holiday season, there's more evidence than ever that people are growing weary of the franchise. The growth of social media also has made it easier for fans to complain.

"In the grand scheme of things, every 'Star Wars' movie has been divisive on some level because of how passionate the fan base is," said Shawn Robbins, chief analyst at research firm Box Office Pro. "It's just more apparent now with social media bringing those voices to the forefront."

"Star Wars" studio Lucasfilm Ltd., which Disney acquired for $4 billion in 2012, has had a series of production hiccups that have burst into the public realm. Since 2014 -- when Chief Executive Officer Bob Iger laid out plans for three episodes and "at least three" spinoff movies -- films have needed reshoots, rewrites or changes in director.

With "Solo," Disney shifted course in the middle of production and brought in Ron Howard as a replacement director -- potentially its costliest move yet. And the gambit didn't pay off at the box office. The studio ultimately may have to write off $50 million on the movie, according to B. Riley FBR Inc. analyst Barton Crockett.

That outcome was followed by a report on the movie website Collider that the next spinoff movie is now on hold. But a person familiar with Disney's plans said it's not accurate to say the spinoffs have been tabled. There are still multiple films in development, said the person, who asked not to be identified because the deliberations are private.