The company created a new policy "that prohibits ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."

Shortly after, every other social media company or ad-carrying entity signaled their virtue by following Facebook's lead. However, at the time we questioned why... wondering aloud if Zuckerberg had in mind his own Facebook-coin...

Zuckerberg also announced that he's "looking into cryptocurrency" in his January 5th announcement on Facebook...

"Back in the 1990s and 2000s, most people believed technology would be a decentralizing force. But today, many people have lost faith in that promise. With the rise of a small number of big tech companies - and governments using technology to watch their citizens - many people now believe technology only centralizes power rather than decentralizes it. There are important counter-trends to this - like encryption and cryptocurrency - that take power from centralized systems and put it back into people's hands. But they come with the risk of being harder to control. I'm interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services."