Vilnius-based Coingate, cryptocurrency payment gateway for European merchants, is teaming with Paris-based Prestashop, an open source ecommerce solution. The combination means more choices for cryptocurrency enthusiasts and might encourage an increase in adoption.

Coingate + Prestashop = 80,000 More Merchants

Dmitrijus Borisenka, Coingate CEO, explained, "Encouraging adoption among people beyond the tech-savvy early-adopters is one of the biggest priorities for us. Prestashop has an ideal base of small to medium stores that may well utilise cryptocurrencies not only as an innovative and increasingly popular payment method, which is much cheaper than traditional card payments, but also the promotional benefits that the Bitcoin tag carries."

Partnership between the two companies is expected to reach as many as 80,000 European merchants. The idea is to weave Coingate into Prestashop's backend, providing users with a near frictionless experience.

"There is an entire new market of people who own all kinds of cryptocurrencies and are looking for ways to spend them," Mr. Borisenka continued, "but the gap between customers and merchants in this sphere is still huge. It is therefore crucial to educate and encourage businesses to adopt a forward-thinking attitude and to overcome the prevailing misconceptions that surround cryptocurrencies."