The Filipino fighter, an eight-division world champion, has become the latest celebrity ambassador for the Singapore-based Global Crypto Offering Exchange (GCOX), a startup that allows celebrities to create their own cryptocurrencies which fans can then use to pay for access to exclusive celebrity-related content sold through the GCOX platform.

Pacquiao, who is also a sitting Philippine senator, also invested an undisclosed amount of money in GCOX, according to a report in regional business publication Entrepreneur Philippines, while the company's website claims that retired football star Michael Owen is also an investor.

Once the platform launches, Pacquiao will reportedly issue a token called PAC Coin.