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IPFS News Link • Entertainment: Television (TV)

CNN's $25 million bet on a YouTube star has failed

• http://www.businessinsider.com, Steve Kovach

Neistat was brought to CNN to turn Beme into a new outlet for digital storytelling. CNN had hoped to leverage Neistat's popularity on YouTube to reach a new generation of viewers. But Neistat told BuzzFeed he didn't think CNN was a good fit.

He also addressed his departure from CNN in a YouTube video on Thursday.

Neistat appeared on the cover of The Hollywood reporter last year. In the cover story, CNN's president, Jeff Zucker, said he became interested in Neistat after learning about him from his teenage son.

BuzzFeed reports that CNN plans to find new jobs within the company for the 22 employees who worked with Neistat on Beme but that some will be laid off.


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