The robots are watching porn. And amateur porn stars should be concerned.

Pornhub announced that it is using machine learning and facial recognition to detect over 10,000 porn stars across the site in a bid to make searching for your favorite star or fetish more efficient. So far, it's scanned 50,000 videos in the last month of beta testing, and Pornhub plans to scan all five million videos currently hosted on the site by early next year. Eventually—with the help of users, who will upvote and downvote the AI's guesses—the company says it'll get to the point where the computer vision can discern hair color, sex position, and fetish. 

Pornhub declined to tell me what computer vision company created the AI, citing a non-disclosure agreement, meaning we don't know if, for instance, the company that created the AI will have access to the data the AI gleans. While the tech seems cool at first glance, and will no doubt be a boon to Redditors shouting "sauce" on every porn gif, there are two major things to consider about this technology: porn piracy and amateur porn star privacy.